Chuantong Zhang
Chuantong Zhang (1978- ), male, Luoyang, Henan, Doctor of Management, Associate Professor, Master’s Supervisor, Doctoral Supervisor, and the Responsible Professor of Tourism Management of Beijing University of Chemical Technology. He graduated from Tianjin University of Commerce with a bachelor's degree in tourism management in 2001, majoring in economics; in 2007, he graduated from Beijing International Studies University with a master's degree in Tourism Management; in 2015, he graduated from China Agricultural University with a doctor's Degree in Agricultural Economic Management.
He mainly engaged in the research of Brand Marketing, Tourism Planning and Design, Integration of Agriculture and Culture and Tourism, Agricultural Brand Development. As the project leader, he undertook and completed 1 social science fund project of the Beijing Municipal Education Commission and 15 horizontal projects commissioned by enterprises, and participated in 1 project of the National Social Science Foundation of China, and in 1 project of the National Natural Science Foundation of China, and in 10 provincial and ministerial projects. He published more than 20 academic papers as the first author, 15 of which have been published in core journals, 1 indexed by EI (JA), and 4 Included by CSSCI. He published 2 monographs and participated in the editing of 7 books.
Social part-time: he concurrently serves as an expert in the national undergraduate graduation thesis (design) sampling and review expert database; the doctoral supervisor at Shinawatra International University in Thailand; the master's practice tutor in Beijing Technology and Business University; concurrently serves as a guidance expert for the development of rural folk tourism in Beijing; a counseling expert for the development of leisure agriculture in Beijing; the tourism development guidance and consulting expert in Wusu, Xinjiang and the expert of Beijing Tianxia Intelligent Travel Planning and Design Institute.
I. Main research work
1. Brand marketing research.
2. Research on tourism planning and the integration of and agriculture and culture and tourism.
3. Research on agricultural economic management and agricultural brand development.
II. Awards and Honors
1. Zhang Chuantong. Beijing First-class Undergraduate Major Construction Site", responsible for the application of tourism management major was approved, 2020.
2. Zhang Chuantong. participated in Yan Xiaofei as the chief editor of the textbook "Introduction to Business Management (2018 Edition)", which was awarded the "Second Prize of National Excellent Textbook", 2021.
III. Representative scientific research projects undertaken
1. Horizontal commissioned project: Conceptual planning of Mitian Leisure Agricultural Science and Technology Park, project leader, 2025.
2. Horizontal commissioned project: Research on the development planning of beautiful leisure villages in Beijing, project leader, 2022.
3. Horizontal commissioned project: Investigation and optimization of bus routes in the development zone, project leader, 2016.
4. Beijing Education Commission Fund Project: Research on the Regional Branding Mechanism of Agricultural Products in Beijing, Project Leader, 2016.
5. Horizontal commission project: site selection planning for the third phase of public rental bicycles in the development zone, project leader, 2015.
6. Ministry of Agriculture Project: Research Report on the Development of Chinese Agricultural Product Brands, Important Participant, 2014.
7. Horizontal commissioned project: research on countermeasures for the development of adventure tourism, project leader, 2008.
8. National Tourism Administration Project: Research on the Development of Adventure Tourism in China, Important Participant, 2008.
9. Development Research Center of the State Council: Research Report on the Development of Chinese Cultural Heritage, Important Participant, 2007.
10. Horizontal commissioned project: Research on cultural heritage management system, project leader, 2007.
IV. Representative academic works
1. Zhang Chuantong. 《Research on the regional branding mechanism of agricultural products in Beijing》.Beijing: Enterprise Management Press, 2023, 10.
2. Liu Haiying, Zhang Chuantong. Research on the influence mechanism of intangible cultural heritage tourism souvenir purchase intention based on structural equation model[J].Journal of Northwest Normal University(Natural Science Edition),2021,2,20.
3. Zhang Chuantong. 《Brand Agriculture》.Zhengzhou: Zhongyuan Farmers Publishing House, 2019, 04.
4. Zhang Chuantong, Juan Lu. RESEARCH ON DEVELOPMENT CHARAC- TERISTICS AND BRAND SPILLOVER EFFECTS OF CHINESE AGRICULTURAL PRODUCT REGIONAL BRAND [J]. INMATEH-AGRICULTURAL ENGINEE- RING JOURNAL, 2014, 4, 20.
5. Zhang Chuantong, Lu Juan. Research on the influencing factors of regional brand purchase intention of agricultural products[J].Soft Science,2014, 10,10.
6. Zhang Chuantong, Lu Juan. Research on the Influence of Food Label Information on Consumers' Purchasing Decisions[J].Statistics and Information Forum, 2012, 9, 20.
7. Shang Xudong, Zhang Chuantong. Prediction of the development of forestry industry in Yunnan based on GM(1,1) model[J].Agricultural Bulletin,2011,5,5. (Corresponding author)
8. Zhang Chuantong. Research on the impact and countermeasures of "Golden Week" on our country's tourism industry[J].Business Research,2008, 3,10.
9. Zhang Chuantong. Research on Hotel Humanized Design in the Era of Experience Economy[J].Shopping Mall Modernization,2008,12,10.
10. Zhang Chuantong. The Study on Development of Tourism E-Business in China and The Countermeasures [J]. ICISE, 2010, 12, 05.
11. Zhang Chuantong. The Study of The Development of The Digital Tourism Scenic spots in China and Countermeasures [J]. Internet Technology and Applications，2010,08,22.
12. Zhang Chuantong. The impact of tourism golden week on our country's tourism development and countermeasures[J].Inner Mongolia Social Sciences,2007,07,10.
13. Zhang Chuantong. Experience Economy: The Future Development Model of Adventure Tourism Club[J].Journal of Shanxi Normal University (Social Science Edition),2007,06,10.
V. Enrollment information
Mainly Recruit Master's degrees in Business Administration (1202) (Tourism Management )(integrated development of culture and tourism, tourism planning and design, digital intelligence tourism operation and management).
Sincerely welcome down-to-earth, serious, innovative, strong computer application skills and high English proficiency students from business administration, management science and engineering, tourism management and other management majors to join our team.