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Xiyue Zhang, female, born in April 1989 in Baoding, Hebei Province, holds a Doctor of Science degree and serves as an Associate Professor and Master's Supervisor. She graduated from Sun Yat-sen University in 2011 with a Bachelor of Management degree in Tourism Management. She earned a Doctor of Philosophy degree in Human Geography from the University of Chinese Academy of Sciences in 2016. She has been teaching at the School of Humanities and Social Sciences, Beijing Institute of Petrochemical Technology since August 2016. She currently serves as Head of the Department of Tourism and Events Management in the School of Humanities and Social Sciences.

She has committed to the long-term research in the preservation and utilization of intangible cultural heritage resources, as well as cultural heritage tourism development. She was selected as an Outstanding Young Talent in the Faculty of Beijing Municipal Universities during the 14th Five-Year Plan period. She currently leads three research projects: the Beijing Municipal Social Science Fund, the Beijing Municipal Education Commission's General Social Science Program, and the Beijing Municipal Party Committee Organization Department's Outstanding Talent Cultivation Grant for Young Key Personnel. Additionally, she spearheaded Beijing's 2017 Young Faculty Social Research Project and the "Double Hundred Action Plan" serving the capital's "Four Centers" functional development. She has published over 10 academic papers and authored one monograph.

 

I.  Primary Research Activities

1. The Protection and Diverse Utilization of Intangible Cultural Heritage；

2. Tourism Development and Sustainable Development of Cultural Heritage Sites；

3. Virtual Tourism Products and Traveler Experiences.

 

II.  Undertake research projects

1. Beijing Municipal Social Science Fund Project: Research on the Construction of Balancing Mechanisms and Development Pathways for the Protection and Utilization of Intangible Cultural Heritage in the Context of Cultural and Tourism Integration (Project No.: 20GLC061), Principal Investigator, 2020–2023.

2. Beijing Municipal Education Commission Social Sciences Program General Project: Research on Tourist Experiences and Impact Mechanisms in Beijing's Tourism Performances (Project No.: SM201810017002), Principal Investigator, 2018–2020.

3. Beijing Outstanding Talent Cultivation Fund: Youth Key Personnel Individual Project Research on Tourism Development Models for Characteristic Towns in the Beijing-Tianjin-Hebei Region (Project No.: 2017000020124G193) Principal Investigator, 2018–2020.

4. Serving the Capital's “Four Centers” Function Development: “Double Hundred Action Plan” Research on the Current Status of Intangible Cultural Heritage Protection and Tourism Development Value in Beijing Municipality Project Leader, 2017–2018.

 

III.  Representative Academic Papers

1. Zhang Xiyue, Chen Tian. Research on the Mechanism of Intangible Cultural Heritage Tourism Development from a Visitor Perspective: Taking Suzhou Embroidery as an Example [J]. Geographical Research, 2016, 35(03): 590-604. (CSSCI, CSCD)
2. Zhang Xiyue, Yu Hu. Market Segmentation Characteristics and Strategies for Traditional Cultural Tourism Performances [J]. Enterprise Economy, 2019, 38(11): 63-71.
3. Zhang Xiyue, Yu Hu, Chen Tian, Wang Xinge, Wang Fuyuan. Evaluation System and Application of Tourism Development Value for Intangible Cultural Heritage Resources: A Case Study of Suzhou City [J]. Progress in Geography, 2016, 35(08): 997-1007. (CSSCI, CSCD)
4. Zhang Xiyue. Tourism Development Models and Optimization Strategies for Intangible Cultural Heritage [J]. People's Tribune, 2016(11): 80-82.
5. Wang Xinge, Zhang Xiyue*, Chen Tian. Factors Influencing Tourists' Perception of Nostalgic Cultural Elements: A Case Study of Huizhou Region [J]. Geographical Research, 2020, 39(03): 682-695. (CSSCI, CSCD)
6. Li Yajuan, Ouyang Chenxing, Wang Chengqi, Zhang Xiyue*. Research on the Construction of Local Discourse Environments for Traditional Craft-Based Cultural Heritage from the Perspective of Intangible Cultural Heritage Bearers [J]. Journal  of Central China Normal University (Natural Sciences), 2022, 56(01): 105-115+139. (CSCD)
7. Zhang Xiyue，Li Yajuan,Lin Jing,Ye Yanjun. The Construction of  Placeness in Traditional Handicraft Heritage Sites: A Case Study of Suzhou Embroidery. Sustainability,2021, 13（16）, 9176.（SCI）
8. Li Weiwei, Cui Ting, Ma Xiaolong, Zhang Xiyue*. Spatial Patterns and Determinants of Attraction in Hangzhou's Tourist Attractions[J]. Tourism Science, 2023, 37(02): 19-39. (CSSCI)

IV.  Published works

1. Zhang Xiyue. Evaluation and Development of Tourism Utilization Value of Intangible Cultural Heritage Resources [M]. Beijing: Huaxia Publishing House. 2019

 

V.  Admissions Information

We are currently recruiting master's degree candidates in Business Administration (1202) with a concentration in Tourism Management. We warmly welcome students from disciplines such as Business Administration, Tourism Management, and Human Geography who demonstrate a strong interest in cultural heritage tourism development and virtual tourism product research. Ideal candidates should be diligent, innovative, and possess robust professional expertise.