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Keke You, Ph.D. in Literature. Born in October 1991, she received her Ph.D. in Literature from Communication University of China in 2021. From 2021 to 2023, she worked as a postdoctoral researcher at the School of Journalism and Communication, Tsinghua University.

 

I.  Main Research Fields

My research focuses on intelligent communication, online public opinion, and AIGC applications in exhibition and media ?elds. I specialize in new media studies, public opinion big data analysis, virtual digital humans, and metaverse applications in communication contexts.

 

II.  Research Projects

1. Principal Investigator, Beijing Municipal Social Science Foundation Project: "Research on Beijing Network Information Dissemination Security and Public Opinion Governance Based on Large Model Automatic Evaluation" (Project No.: 24XCC019). (First a?liation)
2. Principal Investigator, University-level Zhiyuan Youth Fund Project: "Research on the Substitutability of Virtual Digital Humans in Labor Productivity" (Project No.: 2024209), achieving phased research results.

 

III.  Representative Academic Publications

1. Cui Lin, You Keke: "From Technology and Society to Civilization: The Media Theory Transformation Triggered by the Internet," Journal of Renmin University of China, April 2019. (Abstract included in Academic Digest of Social Sciences in Higher Education, NO.5, 2019, VOL.36, p.212) (Supervisor as ? rst author, CSSCI)
2. Cui Lin, You Keke: "Support, Coordination, and Good Governance: Research on the Function of Technological Factors in the National Governance System in the New Era," News and Writing, Issue 4, 2021. (Supervisor as ? rst author, CSSCI)
3. You Keke, Shen Yang, Tao Wei: "Research on the Value System of Virtual Humans from the Perspective of Value Chain," Wuhan University Journal (Philosophy and Social Sciences), Issue 3, 2023. (CSSCI, First author)
4. Peng Yingtong, Gao Shuang, You Keke, Ma Die, Shen Yang: "Analysis of Human-Machine Integration Forms and Interaction Models in the Metaverse," Journal of Xi 'an Jiaotong University (Social Sciences), Issue 3, 2023. (CSSCI, Third author)
5. You Keke, Cui Lin: "Research on Training Concepts and Paths for All-Media Talents in the Context of Deep Media Convergence," Publishing Research, Issue 6, 2021. (CSSCI, First author)
6. You Keke, Song Mengxi: "Modes, Dynamics, and Paths: Internet Governance from the Perspective of 'Civilization Interaction'," Media, Issue 8, 2021. (CSSCI, First author)
7. You Keke, Shen Yang: "Research on User Connection and Construction Strategies of Private Domain Tra?c for Publishing Organizations," Publishing Research, Issue 16, 2021. (CSSCI, First author)
8. You Keke: "The Presentation of Spectacle Society in the Short Video Era," Young Journalists, October 2018. (Core Journal, Sole author)
9. Ma Guangjun, You Keke: "The Afective Turn of Online Media Communication," Young Journalists, Issue 2, 2020. (Core Journal, Second author)
10. You Keke, Gao Shuang, Ma Die: "Space-Time Presentation and Human-Machine Interaction in the Metaverse," Film Literature, August 2023. (Core Journal, First author)
11. You Keke, Shen Yang: "Copyright Characteristics and Work Ownership in the Metaverse," China Copyright, Issue 1, 2023. (AMI Extended)
12. You Keke: "Boundary Reconstruction: Theoretical Origins and Formation Mechanism of Circle Communication," Audio-Visual World, Issue 3, 2020. (General Journal)
13. You Keke, Ma Guangjun: "'Strong Connection' and 'Circle Formation': The Double Helix of Interpersonal Connection in the Mobile Network Era," Audio-Visual World, Issue 1, 2020.  (General Journal)
14. You Keke: "The Impacts of Mediatized Education on Chinese Doctoral Students in the Covid-19," RUDN Russian Friendship University Journal of Studies in Literature and  Journalism, July 2021. (General Journal)
15. Gong Xianfeng, You Keke: "Research on Self-Communication and Psychological Construction of Chinese Overseas Students in Public Crisis: Based on Interviews with Chinese Overseas Students during the COVID-19 Pandemic," Journal of Shantou University (Humanities and Social Sciences Edition), February 2021. (AMI Extended)
16. Chen Hedan, You Keke, Zhang Jinwen: "New Perspectives on the Life, Communication, and Consumption Value of Short Videos," News Forum, February 2021. (General Journal)
17. You Keke: "The Changes of Media Use Behavior in Public Crisis Events Based on the Context of Digital Communication," НЕДЕЛЯ МОЛОДЕЖНОЙ НАУКИ, Issue 6, 2020. (General Journal)
18. You, Keke, Marina G. Shilina, and Yuanbo Qi: "Coverage of the One Belt, One Road Initiative by Russia Today TV Channel as a Way of Understanding Russian-Chinese Relations," RUDN Journal of Studies in Literature and Journalism 28.3 (2023): 566-573. (Scopus)
19. Yuanbo Qi, Keke You, Shanshan Guo: "The Battle for Public Opinion of 'Japan's Nuclear Wastewater Sea Discharge'," Open Journal of Political Science, 12, 363-372, December 2022. (General Journal)
20. You Keke, Shen Yang: "Analysis of the Development Status and Trends of AIGC in Radio and Television Media," Television Research, Issue 5, 2024. (First a?liation)
21. You Keke, Shen Yang: "Intelligent Stage and Barrier-Free Communication: Research on Technological Innovation of CCTV Spring Festival Gala 2025," Television Research, Issue 2, 2025. (First a?liation)

 

IV.  Published Books

1. You Keke, Wang Ruxi. Metaverse: New Opportunities for Digital Survival. Publishing House of Electronics Industry (National Top 100 Publishing House), April 2022.
2. You Keke, Qiuye. 66 Essential AI Tools for DeepSeek Masters. Posts & Telecom Press, April 2025.
3. You Keke. The Era of Large Models: The Rise and Future of Virtual Humans. Publishing House of Electronics Industry, July 2025.

 

V.  International Conference Presentations

1. NCA (National Communication Association) International Academic Conference, The Third Biennial Conference on Communication, Media, and Governance in the Age of Globalization. You Keke, Marina Shilina, "One Belt And One Road Initiatives in Russia Today Reports - Actual Parameters and Problems of the Media Image of China," June 29, 2021. (Top international conference in journalism and communication ?eld, First author)
2. IAMCR (International Association for Media and Communication Research) International Academic Conference. Keke You, Wei Tao, Tsinghua University, "Analysis of Factors In? uencing Distance Perception in VR Live Streaming," June 26 - July 13, 2023. (Top international conference in journalism and communication ?eld, First author)
3. ECREA (European Communication Research and Education Association) European Academic Conference. You Keke, Shuang Gao, Tsinghua University, "The Research of Deep Mediatization of Digital Humans." https://ecrea.eu/event-4756915, October 12, 2022.

 

VI.  Academic Collaboration

I welcome opportunities for academic collaboration and exchange with scholars, students, and industry professionals interested in intelligent communication technologies, AI-generated content, exhibition communication innovation, and public opinion governance. I am particularly interested in interdisciplinary research that combines communication theory with emerging AI technologies and data-driven methodologies.