Yanqi Sun
Yanqi Sun was born in July 1985, holds a Ph.D. in Accounting. He is an Associate Professor, an Economist, and a Master's Supervisor. He obtained his doctoral degree from the University of Waikato in New Zealand. He is currently affiliated with the Department of Accounting, School of Economics and Management at Beijing Institute of Petrochemical Technology (BIPT), where he teaches Accounting (undergraduate), Understanding ESG Reports (undergraduate), and ESG and Audit Assurance (postgraduate) courses. Concurrently, he serves as a Visiting Professor at the China International Low Carbon College, Shandong University of Finance and Economics.
His academic achievements are notable, with more than 50 academic papers published, including those indexed in SCI, SSCI and EI. He also acts as a peer reviewer for a number of prestigious academic journals, encompassing FT 50 journals, as well as the Columbia University Center on Global Energy Policy.
I. Main Research Areas
(1) Sustainability/ESG Accounting;
(2) Sustainability/ESG Assurance;
(3) Biodiversity Accounting;
(4) Corporate Animal Welfare Information Disclosure;
(5) Intellectual Capital Information Disclosure;
(6) Corporate Digital Responsibility (AI, Metaverse, Blockchain).
II. Main Research Projects
Beijing Social Science Fund (Youth Project): Research on the Connectivity of Zero-Carbon Disclosure Information of Beijing Enterprises (Project No.: 23JJC035), Principal Investigator, Jan. 2024 - Dec. 2026.
III. Representative Academic Papers
1. Sun, Y. Q., & Xu, C. (2025). Words are weapons: narrative techniques and legitimacy building. Management Decision.
2. Tan, W., Dong, Q., Xu, C., & Sun. Y. Q.* (2025). Navigating the ESG seascape: media sentiment toward ESG and corporate strategies. Journal of Accounting Literature.
3. Sun, Y. Q., Mai, T., & Xu, C. (2025). Understanding the CSR‐luxury paradox: The duality of luxury and responsibility in consumer perceptions. Corporate Social Responsibility and Environmental Management, 32(1), 1042-1059.
4. Sun, Y. Q.*, & Ip, P. S. (2025). The transformation of intellectual capital disclosures: exploring the online intellectual capital disclosure by Hong Kong universities. Qualitative Research in Accounting & Management.
5. Li, H. Y., Sun, Y. Q., Cai, W., & Chen J. W. (2025). Do investors' site visits affect the price of bond issues?. Pacific-Basin Finance Journal, 102685.
6. Cheng, X., Sun, Y. Q.*, & Zhou, H. (2024). Artificial aesthetics and ethical ambiguity: exploring business ethics in the context of AI-driven creativity. Journal of Business Ethics, 1-22.
7. Sun, Y. Q., Xu, C., & Xu, H. (2024). Social identity in trusting artificial intelligence agents: Evidence from lab and online experiments. Managerial and Decision Economics, 45(8), 5899-5916.
8. Sun, Y. Q.* (2024). The impact of integrated reporting approach on sustainability performance of state-owned enterprises. Environment, Development and Sustainability, 1-36.
9. Sun, Y. Q., & Xu, C. (2024). Digital twins and biodiversity: a conceptual framework of opportunities and challenge. Kybernetes.
10. Xu, C., Xu, H., Sun, Y. Q., & Xiong, W. (2024). The digital siren's call: Accepting unethical AI advice. International Journal of Human–Computer Interaction, 1-17.
11. Sun, Y. Q.* (2024). Does integrated reporting fit China? A contextual analysis for the innovation of sustainability reporting. Environment, Development and Sustainability, 26(10), 26313-26344.
12. Hu, W., & Sun, Y. Q.* (2024). Does beauty matter to employment in the digital age? Evidence from the Chinese labor market. Journal of the Asia Pacific Economy, 1-20.
13. Xu, C., Liang, X., Sun, Y. Q., & He, X. (2024). Fraudsters beware: Unleashing the power of metaverse technology to uncover financial fraud. International Journal of Human–Computer Interaction, 40(18), 4987-5002.
14. Xu, H., Xu, C., Sun, Y. Q.*, Peng, J., Tian, W., & He, Y. (2024). Exchange rate forecasting based on integration of gated recurrent unit (GRU) and CBOE volatility index (VIX). Computational Economics, 64(3), 1539-1567.
15. Bai, Z., Xu, C., Ailikamujiang, A., & Sun, Y. Q.* (2024). The dark side of gamification: an experimental study on digital fitness apps. Kybernetes.
16. Sun, Y. Q., Su, K., Cai, W., & Bai, M. (2024). Is transparency in sustainability the fruit of business trust: Evidence from sustainability disclosure?. International Journal of Finance & Economics.
17. Sun, Y. Q., Zhao, D., & Cao, Y. (2024). The impact of ESG performance, reporting framework, and reporting assurance on the tone of ESG disclosures: Evidence from Chinese listed firms. Journal of Cleaner Production, 466, 142698.
18. Liang, H., Sun, Y. Q., Xu, C., Xiong, W., & Cai, W. (2024). Unleashing stock volatility and its implications for stock crash risk: Evidence from China's price limit policies. Research in International Business and Finance, 71, 102455.
19. Xu, C., & Sun, Y. Q.* (2024). Deciphering trust mechanisms in blockchain platforms: A multifaceted experimental exploration. Managerial and Decision Economics, 45(5), 2686-2699.
20. Sun, Y. Q.* (2024). The real effect of innovation in environmental, social, and governance (ESG) disclosures on ESG performance: An integrated reporting perspective. Journal of Cleaner Production, 460, 142592.
21. Sun, Y. Q., Zhao, D., Cao, Y., & Xu, C. (2024). New trends in sustainability reporting: Exploring the online sustainability reporting practices by Irish universities. Journal of Innovation & Knowledge, 9(3), 100529.
22. Xu, C., Li, K. J., Li, C. J., Xu, H., & Sun, Y. Q. (2024). Covid-19 pandemic, social normative compliance, and sustainable consumption: Evidence from experiments. Social Science & Medicine, 351, 116952.
23. Xu, C., Sun, Y. Q.*, Tao, Y., Zhao, B., Hu, R., & Jiu., L. (2024). Exploring the confluence of bioinspired technologies and the metaverse: Business and societal implications in the anthropocene era. Journal of Cleaner Production, 450, 141873.
24. Liu, B., Xiong, L., Wang, M., & Sun, Y. Q.* (2024). Does being included in an entity list enhance regulated firms' mergers and acquisitions? Evidence from Chinese high-tech firms. Finance Research Letters, 62, 105213.
25. Wu, J., Gao, D., Xu, C., & Sun, Y. Q.* (2024). Local business environment and firm innovation: evidence from China. Kybernetes.
26. Lu, Y., Xu, C., Zhu, B., & Sun, Y. Q.* (2024). Digitalization transformation and ESG performance: Evidence from China. Business Strategy and the Environment, 33(2), 352-368.
27. Han, Y., Sun, Y. Q.*, Huang, K., & Xu, C. (2025). The nexus of foreign direct investment and agricultural productivity: does absorptive capacity matter?. Kybernetes, 54(4), 2389-2413.
28. Lu, Y., & Sun, Y. Q.* (2024). Mediation path study on the effect of venture capital support on firm's corporate social responsibility. Kybernetes, 53(1), 467-491.
29. Xu, C., Sun, Y. Q., Wang, J., Yan, H., & Xiong, W. (2023). Consumer privacy concerns in entrepreneurial contexts: Evidence from an online experiment. Journal of Consumer Behaviour, 22(4), 1016-1024.
30. Sun, Y. Q.* (2023). Can the innovation in sustainability disclosures reflect organisational sustainable development? An integrated reporting perspective from China. Sustainable Development, 31(3), 1668-1680.
31. Xu, C., Gao, J., Liu, X., Sun, Y. Q., & Koedijk, K. G. (2023). Great Chinese famine, corporate social responsibility and firm value. Pacific-Basin Finance Journal, 79, 102010.
32. Sun, Y. Q., Xu, C., Ding, R., & Cao, Y. (2023). Does innovation in environmental, social, and governance disclosures pay off in China? An integrated reporting perspective. Borsa Istanbul Review, 23(3), 600-613.
33. Sun, Y. Q.*, Ip, P. S., Arunachalam, M., & Davey, H. (2023). From ivory tower to a storyteller of value creation: integrated reporting at Japanese and South African universities. Journal of Intellectual Capital, 24(2), 580-597.
34. Sun, Y. Q.*, & Lange, Y. (2023). Implementing biodiversity reporting: insights from the case of the largest dairy company in China. Sustainability Accounting, Management and Policy Journal, 14(1), 75-100.
35. Li, H., Yang, M., Sun, Y. Q., & Chen. J. (2022). The impact of relaxing technology export regulations on corporate innovation. Finance Research Letters, 50, 103256.
36. Sun, Y. Q., Xu, C., Li, H., & Cao, Y. (2022). What drives the innovation in corporate social responsibility (CSR) disclosures? An integrated reporting perspective from China. Journal of Innovation & Knowledge, 7(4), 100267.
37. Sun, Y. Q., Wang, J. J., & Huang, K. T. (2022). Does IFRS and GRI adoption impact the understandability of corporate reports by Chinese listed companies?. Accounting & Finance, 62(2), 2879-2904.
38. Zhang, W., Wang, J. J., Luo, G., & Sun, Y. Q. (2021). Tunnelling in asset‐injecting private placements: evidence from China. Accounting & Finance, 61(4), 5501-5522.
39. Zhang, K., Wang, J. J., Sun, Y. Q., & Hossain, S. (2021). Financial slack, institutional shareholding and enterprise innovation investment: evidence from China. Accounting & Finance, 61(2), 3235-3259.
IV. Recruitment Information
I am currently recruiting postgraduate students in Auditing (0257, professional degree) and Business Administration (1202, academic degree). Students with high English proficiency are welcome to join my team.