E-Commerce
Program Overview
This program is designed to meet the needs of market development and economic globalization. It adopts a talent cultivation model characterized by "Strong Thinking, Solid Foundation, and Ability Focus," alongside a "Smart Business" feature that emphasizes data and technology.
Educational Objectives
We cultivate high-quality applied talents with modern e-commerce thinking and basic economic management literacy. Graduates will proficiently apply information science theories, smart analysis tools, and technologies. They will possess strong capabilities in e-commerce planning, design, management, and data analysis. Students are prepared for careers in e-commerce operations, online trading, and management within industrial, financial, and service sectors, as well as e-government roles in public institutions.
Program Highlights
? High-Level Faculty: The faculty team is highly qualified, with 81% holding Doctoral degrees and 47.6% holding senior professional titles. The team includes distinguished scholars such as a Beijing "Great Wall Scholar."
? Robust Platforms: The program supports Master's degrees in Business Administration and Auditing. It is backed by a Beijing Municipal Key Research Base for Philosophy and Social Sciences and the Emergency Management & Intelligent Decision Research Center.
? Practical Training: We have built a "four-year continuous" practical teaching system. Internship bases are co-established with the Beijing CED (National E-Commerce Demonstration Base) and dozens of other enterprises to ensure educational quality.
Core Curriculum
E-Commerce, Operations Management, Supply Chain Management, Project Management, Business Data Thinking & Model Application, Market Analysis & Data Processing, Business Intelligence Technology & Application, E-Commerce Security, Cross-border E-Commerce Theory & Practice, Customer Relationship Management (CRM), and Digital Marketing.
Career Prospects
Graduates work in finance, trade, insurance, securities, and tourism, engaging in e-commerce planning, customer management, operational diagnosis, and business consulting. Major employers include Alibaba Group, JD.com, Huawei, China Mobile, Bank of China, and various government agencies (e.g., State Taxation Administration). The department provides expert guidance for graduate studies. Alumni have been admitted to prestigious domestic universities (Peking University, Tsinghua University) and top international institutions (Cornell University, Carnegie Mellon University, University of Manchester).