Marketing
Marketing
Program Overview
This program is designed to meet the needs of economic globalization and market development, fostering talents with modern economic management literacy and sharp business thinking.
Educational Objectives
We cultivate high-quality applied talents who possess strategic vision, international marketing perspectives, and the potential for scientific research in marketing management. Students develop capabilities in market analysis, marketing planning, and management in the big data era, alongside innovation, creativity, and teamwork skills.
Program Highlights
? Expert Team: 57% of faculty are professors/associate professors, and 60% hold doctoral degrees, forming a Beijing Innovation Team.
? Smart Practice: We utilize intelligent software for business simulation and have co-built an "Intelligent Marketing Internship Base" with famous Beijing e-commerce enterprises.
? Competitions & Global Reach: Students engage in competitions like the "Challenge Cup." We have exchange programs with universities in the UK, US, and Norway, and a joint master's program with FOM University (Germany).
Core Curriculum
Marketing, Consumer Behavior, Digital Marketing, Python Data Analysis, Business Intelligence Technology, Brand Management, Customer Relationship Management (CRM), New Media Marketing, and International Marketing.
Career Prospects
Graduates work in finance, commerce, real estate, and tourism, engaging in market development, e-commerce marketing, project planning, and data analysis. Many also enter civil service or pursue graduate studies abroad.